Is Updraftplus worth it?
UpdraftPlus is a WordPress plugin for backups, restores and migrations, sold as yearly plans. Whether it is worth paying for depends mostly on how many sites you run.
Each premium plan box on the product page lists the same core plugin features, including automatic backups before updates, one-click migration and incremental backups. The real decision is about site count, staging depth and storage.
The refund promise of 10 days gives buyers a short window to check the fit before the yearly renewal starts to matter.
What is Updraftplus?
UpdraftPlus is the main plugin of TeamUpdraft, a company formed in 2025 to bring its WordPress plugins under one parent brand. The company says its products are installed on more than 5 million WordPress websites.
The plugin began as a free backup tool. Its version 0.1 came out in August 2011, and once users asked for features they would pay for, paid add-ons were developed and the project became a commercial business.
Who makes Updraftplus
TeamUpdraft describes itself as the global team behind several WordPress plugins for backup, migration, optimization and security. The product page pitches its plans to individual site owners, small businesses, agencies and freelancers, and larger growing teams.
How the company took shape
UpdraftPlus was officially registered in January 2013, and the wider company was brought together under the TeamUpdraft name later on. The about page presents this as a move to give the plugin suite one parent brand with a single website.
Is Updraftplus legit and safe to use?
UpdraftPlus is run by a registered company, TeamUpdraft, and its privacy pages describe how it handles personal data for accounts and for each product.
The company's about page gives the registration date and the formation year of the parent brand. Those two dates are the clearest public details on who stands behind the plugin. The privacy pages are also the place to check how account data is handled, since they cover each product separately.
Privacy and data rights
TeamUpdraft publishes a privacy policy for its accounts, a CCPA privacy notice, and a process for requesting deletion of personal data under the GDPR right to erasure. It also names an appointed data protection officer.
Separate data processing notes for UpdraftPlus, UpdraftClone, UpdraftVault and UpdraftCentral
How we evaluated Updraftplus
This Updraftplus review is based on reading the vendor's own published pages, including the product page with its plan list and feature descriptions, the about page and the privacy page.
WPBenchly did not sign up for or test UpdraftPlus. Every fact in this review comes from text on the teamupdraft.com pages listed in its sources, and each claim links back to the page that states it.
Two pricing and terms pages on updraftplus.com returned errors when the material was gathered, so price and refund details come from the plan list on the product page only.
Updraftplus output quality and limits
The plugin's published security features focus on protecting backups, with encryption and data anonymisation listed next to the backup and migration tools.
Encryption and anonymisation
Database encryption encrypts backups so that database data cannot be read if the backup is accessed. Data anonymisation hides or replaces sensitive user data in backups, which matters when backups are stored in shared places.
The product page presents both as listed features and does not describe how the encryption is implemented.
What the page leaves out
The product page does not give technical detail on the encryption method or on how anonymised data is chosen. Buyers with strict compliance needs should ask the vendor those questions before relying on them.
Updraftplus key features
The premium feature list on the product page covers automatic backups, incremental backups, migrations, cloud destinations and command-line tools.
Updraftplus backup features
Backups run automatically before WordPress, plugins, or themes update, so there is a restore point before changes go live. After the first backup, only changes are saved, which keeps later backups smaller and faster.
Migration tools
One-click site migration moves or copies a site to a new domain or host. Direct site-to-site migration sends a site from one server to another, and selective migration moves only chosen parts such as uploads or the database.
Storage and command-line use
Simultaneous backups can be sent to Dropbox, Google Drive, and S3. WP-CLI support lets users run backups and restores from the command line, and WordPress Multisite is supported.
Updraftplus pricing and plans
UpdraftPlus is sold as a yearly fee that depends on the number of sites, the staging depth and the storage included in each plan.
The Personal plan costs $70.00 / year for up to 2 sites with basic staging. Business is $95.00 / year for up to 10 sites with standard staging, and Agency is $145.00 / year for up to 35 sites with advanced staging.
Enterprise costs $195.00 / year for unlimited sites with ultimate staging. The Gold plan costs $399.00 / year for unlimited sites, ultimate staging and 50GB of storage. All plans on the page are billed yearly, and no monthly option appears there.
Support, refunds and cancellation
UpdraftPlus support is limited to what the product page lists: premium support on each paid plan and a refund promise for buyers who change their minds.
Refund window
UpdraftPlus says it will refund the purchase within 10 days if the plugin is not right for the buyer. The page presents this as a money-back guarantee and repeats the 10 days promise in its closing copy. For a buyer weighing the plugin against other options, the refund term is the clearest commitment the pages make.
Support and updates
Each premium plan includes premium support and 1 year of premium updates. The product page does not list support hours or channels, so buyers should confirm how support is delivered before they commit.
Who should use Updraftplus
UpdraftPlus suits people who run several WordPress sites and want backups stored in more than one place, along with migration tools for moving sites.
Freelancers and agencies with client sites will find the site-count tiers relevant. A single-site owner on a tight budget should compare the Personal plan with other backup options before buying.
Agencies that move client sites between hosts will also find the one-click and direct site-to-site migration options useful for that work.
Final verdict on Updraftplus
UpdraftPlus is a backup and migration plugin from a company registered in January 2013, sold on clear yearly plan tiers.
The published features cover automatic backups before updates, incremental backups, migration tools and cloud storage. The main trade-offs are yearly billing and the limits on sites and storage, which should be checked against the number of sites in use.
Buyers have 10 days to request a refund if the plugin does not fit.