Is Affiliatewp worth it?
Affiliatewp review: this page covers what the company's own pages say about the plugin, its prices and who it suits.
Affiliatewp is a plugin that runs an affiliate program on your own WordPress site. It tracks referrals, applies commission rules and pays affiliates through Stripe or PayPal. Whether it is worth the price depends on whether you already run a WordPress store and want to manage affiliates yourself.
What is Affiliatewp?
Affiliatewp is a WordPress plugin for running your own affiliate program, and it runs on your own site rather than on a network's platform.
The plugin tracks referral links, custom landing pages, cross-domain promotions and direct link tracking. Because it runs on your site, you own your affiliate data and relationships, and no affiliate network takes a percentage of your sales.
Andrew Munro and Pippin Williamson built it in 2014 for their own products.
Who Affiliatewp is for
More than 30,000 business owners use it to run their own program. Most of them run WooCommerce stores, and many sell courses, memberships and subscriptions, where affiliates can earn commission on renewals as well as first sales.
When another option fits better
The company itself says an affiliate network is a better fit if you want a ready-made pool of affiliates that someone else manages. If your store is not on WordPress, the plugin cannot help you.
Is Affiliatewp legit and safe to use?
Affiliatewp is part of Awesome Motive, the company behind WPBeginner, OptinMonster, WPForms and MonsterInsights.
Sandhills Development, LLC operates the plugin. The terms of service describe the site as owned and operated by Sandhills Development, LLC and located at affiliatewp.com, so the legal entity is named on the site itself. The company joined Awesome Motive in 2021 along with the rest of Sandhills Development's WordPress products. So the plugin sits alongside the company's other WordPress products rather than standing alone.
Privacy and company details
The privacy policy was last updated March 2, 2024. The plugin was built in 2014 by Andrew Munro and Pippin Williamson. Readers who want the full terms should read the policy on the site before they buy.
How we evaluated Affiliatewp
This review is based on reading Affiliatewp's own pages: the homepage, features, pricing, about, contact, privacy and terms pages.
WPBenchly did not sign up for or test the tool. Every price, number and claim here comes from those pages, and each fact links to the page it came from. Prices are taken as printed on the pricing page, with the cents shown in full, and no outside review sites were used for this article.
Affiliatewp output quality and limits
The company's own pages make a few specific claims about privacy and AI features, and they are worth knowing before you rely on them.
Privacy and tracking
The homepage says the plugin is self-hosted, that this lets it bypass most ad-blockers, and that it is privacy compliant since no 3rd party cookies are stored. These are the company's own claims, and this review did not verify them independently.
AI assistant access
The features page says AI assistants can always read program data, and that write access is optional. Assistants act as the connected WordPress user and can make mistakes, so write access should only be turned on when needed.
Affiliatewp key features
The plugin covers the core affiliate workflow, with some features marked PRO and a separate loyalty plugin for stores.
Integrations and commissions
AffiliateWP connects to WooCommerce, Easy Digital Downloads, WPForms, Elementor, MemberPress and Gravity Forms. The homepage says it offers one-click integration with WooCommerce plus 28 other eCommerce and form plugins. Commission rules cover one-time, recurring, tiered, lifetime and personalized commissions.
Payouts and Pro features
Affiliates can be paid with a single click through Stripe or PayPal. On the features page, affiliate landing pages and multi-tier commissions are marked PRO. RewardsWP is a separate plugin that adds points, VIP tiers and referral rewards for WooCommerce and Easy Digital Downloads, and RewardsWP Lite can be started for free.
Affiliatewp pricing and plans
Affiliatewp sells yearly plans at a special introductory price that is half the normal price, and renewals are charged at full price.
Affiliatewp plans and prices
The Personal plan costs $149.50 per year for one site, down from a normal $299.00, and includes unlimited affiliates and commissions. The Plus plan costs $199.50 per year for two sites, and the Pro plan costs $299.50 per year for five sites. The Growth Bundle costs $349.50 per year, with ten total site licenses and all Pro features from both plugins.
All pricing is in USD, and you can change plans or cancel your account at any time.
Support, refunds and cancellation
Affiliatewp support runs through a ticket in your account, and questions before purchase go through a form.
Support channels
The fastest way to get help is a support ticket from your account. Before you buy, you can complete a form, and the team replies by email.
Refunds, cancellation and trials
The 100% No-Risk Money Back Guarantee covers 14 days. If the plugin is not the right fit, the company says it will refund 100% of your money with no questions asked. The terms say refunds apply to cancellations within the first fourteen days, and there are no refunds or credits for partial months of service.
You can change plans or cancel your account at any time. The terms also say the company may offer a Trial Program at its discretion, which can be free or at a reduced price.
Who should use Affiliatewp
Affiliatewp suits WordPress owners who want to run and pay their own affiliates on their own site.
It fits best if your store, course or membership site already runs on WordPress and you want to keep your affiliate data in one place. It is a weaker fit if you want a managed pool of affiliates, since the company itself points to an affiliate network for that. If your store already uses WooCommerce, the plugin offers a one-click integration with it, along with 28 other eCommerce and form plugins.
Final verdict on Affiliatewp
This Affiliatewp review ends with a plain answer: it is a sound fit for WordPress owners who want to run affiliates themselves.
The prices are printed plainly, and the core features are listed in one place. The trade-offs are that the plugin works only on WordPress, that several useful features sit behind PRO tiers, and that renewals are charged at full price once the introductory price ends.