Is Gravityforms worth it?
Gravityforms is a good fit if you want a visual WordPress form builder with conditional logic and a clear yearly price. Many advanced features sit behind Pro or Elite licenses, so check which tier covers your needs.
The Basic License costs $59 per year for 1 Site. Pro costs $159 per year for 3 Sites, and Elite costs $259 per year for Unlimited Sites with Priority Support. All licenses are subscriptions with an initial term of 1 year that renew automatically, and refunds must be requested within 30 days of payment.
What is Gravityforms?
Gravityforms is a form builder plugin for WordPress. It is used to build custom forms, collect payments and automate workflows.
The company behind it is Rocketgenius, Inc. The About page says the company pioneered one of the first premium WordPress plugins in 2008 and is headquartered in Virginia Beach, Virginia. The integrations page sorts add-ons such as Stripe, Square, Zapier and Slack by license level.
Drag-and-drop building in Gravityforms
The drag-and-drop builder includes a form template library, multi-column layouts and 30+ form fields. You can start from a template or build a layout from scratch.
Conditional logic and add-ons in Gravityforms
Conditional logic can show or hide fields, sections, pages and buttons based on user selections. Features marked with an asterisk, such as surveys, polls and quizzes, need a Pro or Elite license or an add-on.
Is Gravityforms legit and safe to use?
Rocketgenius, Inc. is a corporation formed in Virginia, United States, and it operates the Gravity Forms websites. The About page places its headquarters in Virginia Beach, Virginia.
The About page says the company pioneered one of the first premium WordPress plugins in 2008. That is the company's own account, so treat it as a claim to weigh rather than independent proof. The terms are governed by the laws of Virginia, and the About page says Gravity Forms is a trademark of Rocketgenius, Inc.
How it handles personal data
The features page labels the plugin GDPR compliant and says it includes tools for managing personal data and validating user consent. The privacy policy also lists support@rocketgenius.com as the address for consumer requests.
How we evaluated Gravityforms
This Gravityforms review is based on reading the brand's own pages, including pricing, features, integrations, the terms, the refund policy, the privacy policy and the About page. WPBenchly did not sign up for or test the plugin.
Customer feedback is limited to testimonials printed on the homepage, because the kit held no complaint pages. Each claim in the review links to the page that states it, and every price or number in the article matches a source line.
Gravityforms output quality and limits
Gravityforms makes few claims about the quality of its output itself. Its published claims cover security, privacy and spam protection, and its terms set clear limits.
The privacy policy says the company limits the personal information it collects to what is strictly necessary and deletes it once it is no longer needed.
Spam and bot protection
The features page lists Google reCAPTCHA v2 and v3 support, an anti-spam honeypot and an Akismet integration. These tools are meant to keep bots out of your forms.
Privacy and limits
The privacy policy says the company does not sell personal information and uses SSL encryption when sending personal information beyond internal networks. The terms say the Application is provided as is, with no express or implied warranty.
Gravityforms key features
The core builder is the main draw. Several advanced features and integrations are split across license levels, so the right list depends on the tier you pick.
Builder and layout
The drag-and-drop builder includes a form template library, multi-column layouts and 30+ form fields. It is meant for building forms without touching any code.
Conditional logic
Conditional logic can show or hide fields, sections, pages and buttons based on user selections. The homepage highlights it as one of the main features.
Add-ons by license
Features marked with an asterisk, such as surveys, polls and quizzes, need a Pro or Elite license or an add-on. The integrations page sorts add-ons such as Stripe, Square, Zapier and Slack by license level.
Gravityforms pricing and plans
Gravityforms lists three yearly licenses on its pricing page. The license level decides how many sites you can run and which add-ons you receive.
The Basic License is $59 per year for 1 Site with Standard Support. The Pro License is $159 per year for 3 Sites with Standard Support, and it adds the Stripe, Dropbox, Square, Zapier, Slack and Trello add-ons. The Elite License is $259 per year for Unlimited Sites with Priority Support, WordPress Multisite and all add-ons included.
Licenses are subscriptions with an initial term of 1 year. They auto-renew for successive twelve-month periods unless they are canceled, so check the renewal date before you buy.
What users say about Gravityforms
Most of the customer feedback here comes from testimonials printed on the brand's homepage. The kit had no complaint pages, so this section covers praise only.
These quotes are chosen by the brand, so they show the tone it wants to project rather than a balanced sample. The review gives them weight only as recurring themes.
Ease of use and features
Testimonials on the homepage praise how easy the plugin is to update and how many features it has. The quotes come from web designers who manage client sites.
Support by email
Testimonials on the homepage praise quick email replies from the support staff and personal customer service.
Support, refunds and cancellation
Support depends on your license level, with Standard Support on Basic and Pro and Priority Support on Elite. Refunds and cancellations follow a separate, firm set of rules.
Support levels and contact
Basic and Pro licenses include Standard Support, and Elite includes Priority Support. The privacy policy lists support@rocketgenius.com as the address for consumer requests.
Refunds and cancellation
Refund requests are accepted within 30 days of a payment and must be submitted from the My Account dashboard. Requests sent by email, social media or the contact form will not be considered.
A refunded license is terminated immediately, and no partial refunds are granted for early termination. You can cancel a license at any time from the Licenses Page, but no full or partial refund is given for an early cancellation except under the Refund Policy.
Who should use Gravityforms
Gravityforms suits WordPress site owners who want a visual form builder with conditional logic and a clear yearly price. It works best when you already know which add-ons your forms need.
Single-site owners can start with the Basic License at $59 per year. Teams that run several sites should compare Pro at $159 per year for 3 Sites with Elite at $259 per year for Unlimited Sites. If your forms need surveys, polls or quizzes, price in a Pro or Elite license or an add-on before you commit.
Final verdict on Gravityforms
Gravityforms is a capable form builder with clear yearly pricing and a defined refund window. The builder and conditional logic are the main reasons to consider it.
Match the license to your site count and the features you need, because the advanced items sit in the higher tiers. Read the renewal and refund terms as well, since licenses auto-renew after the 1 year term and refunds must be requested from My Account.